N'Importe Quoi Photo of the Week
Monday, May 23, 2011 
Hard to miss the gigantic ads covering Paris's iconic monuments. On the Conciergerie, which dates back to the 10th century, is an Apple advertisement. This building was once a Royal Palace, and later on the prison where Marie Antoinette and over a thousand others were held before going to the guillotine during the French Revolution. As the monument most covered during renovations at the moment, it would have been nicer to have an image of the actual monument screened onto the scaffolding cover (like the current facade of the Crillon Hotel on Place de la Concorde).
A small section of the Louvre Museum being renovated is covered with a watch ad. The third largest museum in the world dates back to the 12th century, built as a fortress under Philippe-Auguste and then transformed into a royal palace in the 14th century. At least the trees help cover the ad a bit, and it doesn't stick out as much as the huge white Apple ad.
Finally, the Musée d'Orsay, a former Belle Epoque train station built for the 1900 World's Fair, has a small section of its facade covered with a l'Oréal advertisement. At least there's a Paris theme to this one (that's Parisian style icon Inès de la Fressange).
I can't recall ever seeing ads like this before on Parisian monuments. Does the money go to help ay for these renovations? In any case, it's horrific to see. I took a cruise down the Seine with clients last week and it feels like every big monument was just an ad. Let's just hope the travaux is over soon and they'll disappear.
As an aside, I should mention that the Vedettes du Pont Neuf seem to be using only interns for their commentary. The last two trips I took this month were both narrated by French girls who could barely describe the sites we were seeing in French, and their English was so laughable, I had to repeat it myself to my clients so they'd understand. At the end the girls apologize for any errors, explaining that they are not professionals and that it's only their first (or second) time commentating. Then they ask for tips. Personally, I think clients should be getting a discount if they can't understand what's being said. Shame...
Conciergerie, Louvre, Orsay, Seine cruise, Vedettes Pont Neuf, advertisment, publicity | in N'importe Quoi 
Reader Comments (10)
Nice to see I wasn't the only one horrified by the Apple ad on the Conciergerie. I had family in from the States and was showing them around. As soon as I passed Hotel de Ville on my way across the river it jumped out at me. What a monstrosity.
How sad that the monuments are covered with ads. I hope when I visit this September, those ads are the silk screened representations you suggested! If not...well...maybe will have to view the experience as a unique moment in French life, where tackiness and money triumphs over class.
We'll see!
As for the guides on the river, ARGH. I have had way too many tour guides speak another language so badly that I wanted a refund! This is for Spanish or English! I am on the hunt for podcasts, to download for my listening pleasure! At least that way I will understand the speaker! ;)