This is an exceprt and summary of a much longer article published on Medium titled What You Don’t Know About TripAdvisor: How the World’s Largest Travel Monopoly Ultimately Hurts Travelers & Small Businesses
It’s no secret that most travelers will eventually end up on TripAdvisor when planning their vacation. It has become the Google of the travel world, where people go for honest, unbiased reviews of hotels, restaurants, sights and activities by fellow travelers. Except the information on TripAdvisor is anything but honest and unbiased, and it’s only getting worse. If you’ve only seen the good side of TripAdvisor, be prepared to swallow the red pill. Ignorance isn’t bliss when it comes to vacation planning, especially in expensive destinations like Paris, so this in-depth article will attempt to show you what’s behind the curtain (the summary is first if you just want the main points). The purpose isn’t to rant, but to provide information travelers can use to make better decisions when planning a trip, and to raise awareness in general about how TripAdvisor’s profit-driven practices affect both travelers and small businesses.